WHAT WE DO
Bruce Bundrant
Bruce Bundrant founded RSM to help sports, entertainment and technology businesses to improve their revenue, market penetration, operational effectiveness and financial stability. Either individually or by partnering with other agencies, Bruce has generated $23M in revenue for RSM clients over the past three years.
Bruce specializes in:
About Bruce:
A creative, collaborative and steady leader, Bruce has built and coached high-performance internal Commercial and Marketing Teams, and sourced and managed external retained agencies for complex, high-profile sports organizations in three different countries.
He successfully led the commercial transformation of Liverpool Football Club, AS Monaco Football Club and the International Champions Cup. He’s represented and advised two leading global brands on their partnership marketing strategies and activations: SABMiller Brewing Company and Visa., Inc.
Bruce Bundrant
Bruce Bundrant founded RSM to help sports, entertainment and technology businesses to improve their revenue, market penetration, operational effectiveness and financial stability. Either individually or by partnering with other agencies, Bruce has generated $23M in revenue for RSM clients over the past three years.
Bruce specializes in:
About Bruce:
A creative, collaborative and steady leader, Bruce has built and coached high-performance internal Commercial and Marketing Teams, and sourced and managed external retained agencies for complex, high-profile sports organizations in three different countries.
He successfully led the commercial transformation of Liverpool Football Club, AS Monaco Football Club and the International Champions Cup. He’s represented and advised two leading global brands on their partnership marketing strategies and activations: SABMiller Brewing Company and Visa., Inc.
Media & Resources
RSM develops strategic partnership for SCCG to leverage Hendrick Motorsports’ data and content for deeper fan engagement.
The Athletic | Article
โThey lost the Super League battle but they are winning the warโ
Bruce Bundrant Joins SCCG Advisory Board
Bruce Bundrant to help SCCG clients to develop their sports marketing.
Riviera Sports Marketing Partners With SAA
Select Artists Associates (SAA) has hired Riviera Sports Marketing to lead new projects.
Aux Frontiรจres de la Ligue 1
Bruce discusses with L’Equipe how French Ligue 1 clubs promote themselves across the French border.
Bruce Bundrant Featured in “ESPN” Story
ESPN Feature | “Meet the American trying to make AS Monaco into marketing gold”