UNCOVERING GROWTH OPPORTUNITIES IN SPORTS

Riviera Sports Marketing focuses on helping emerging and international brands and professional sports teams/leagues to find new sources of revenue, partners and customers.

WHAT WE DO

Sportsbook & Gaming Partnerships

RSM consulted Betfred on sports marketing partnerships in Colorado.

Sports Betting Data Partnerships

RSM supported SCCG in brokering the data partnership between LSports and the American Ultimate Disc League

Sponsorship Sales and Activation

RSM led GMR’s acquisition of Rakuten’s NBA and Golden State Warriors sponsorship activation projects

Event Management & Live Music

RSM led SAA’s full-service production deal with Texas A&M University

International Soccer Exhibitions

RSM organized Sevilla FC’s 2019 summer tour of the USA

Marketing and Advertising Technology

RSM secured KERV Interactive’s ground-breaking partnership with Fanatics

We are Proud to Work With:

Bruce Bundrant founded RSM to help sports, entertainment and technology businesses to improve their revenue, market penetration, operational effectiveness and financial stability. Either individually or by partnering with other agencies, Bruce has generated $23M in revenue for RSM clients over the past three years.

Bruce specializes in:

  • Consulting international brands on their sports partnership marketing strategies and activations
  • Helping sports, entertainment and technology businesses to attract new partners and improve commercial revenue
  • Advising investors on potential football club acquisitions

About Bruce:

A creative, collaborative and steady leader, Bruce has built and coached high-performance internal Commercial and Marketing Teams, and sourced and managed external retained agencies for complex, high-profile sports organizations in three different countries.

He successfully led the commercial transformation of Liverpool Football Club, AS Monaco Football Club and the International Champions Cup. He’s represented and advised two leading global brands on their partnership marketing strategies and activations: SABMiller Brewing Company and Visa., Inc.

Media & Resources

RSM joins rEvolution’s global network of agencies.

RSM develops strategic partnership for SCCG to leverage Hendrick Motorsports’ data and content for deeper fan engagement.

RSM Engaged as a Strategic Consultant to Red Knot for Developing Major League Pickleball

Red Knot has been re-engaged by MLP to provide strategic marketing and PR services ahead of its 2022 Season

The Athletic | Article

‘They lost the Super League battle but they are winning the war’

Off The Pitch | Article

“Just because something works in America doesn’t mean it’s going to work in Europe”

Bruce Bundrant Joins SCCG Advisory Board

Bruce Bundrant to help SCCG clients to develop their sports marketing.

Riviera Sports Marketing Partners With SAA

Select Artists Associates (SAA) has hired Riviera Sports Marketing to lead new projects.

Bruce Bundrant on “Coffee & Football” Podcast

Listen to Bruce Bundrant relive his past experiences in marketing and sponsorship.

Aux Frontières de la Ligue 1

Bruce discusses with L’Equipe how French Ligue 1 clubs promote themselves across the French border.

Bruce Bundrant Featured in “ESPN” Story

ESPN Feature | “Meet the American trying to make AS Monaco into marketing gold”

SOCIAL & RECENT NEWS

RSM supports client Major League Pickleball ringing the Opening Bell at NYSE

RSM supports client Major League Pickleball ringing the Opening Bell at NYSE ...

𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐨𝐜𝐜𝐞𝐫 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧𝐬
RSM organized Sevilla FC's 2019 summer tour of the USA

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰

𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐨𝐜𝐜𝐞𝐫 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧𝐬
RSM organized Sevilla FC's 2019 summer tour of the USA

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
...

𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐋𝐢𝐯𝐞 𝐌𝐮𝐬𝐢𝐜
RSM led SAA's full-service production deal with Texas A&M University

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰

𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐋𝐢𝐯𝐞 𝐌𝐮𝐬𝐢𝐜
RSM led SAA's full-service production deal with Texas A&M University

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
...

𝐒𝐩𝐨𝐫𝐭𝐬𝐛𝐨𝐨𝐤 & 𝐆𝐚𝐦𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
RSM consulted Betfred on sports marketing partnerships in Colorado

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰

𝐒𝐩𝐨𝐫𝐭𝐬𝐛𝐨𝐨𝐤 & 𝐆𝐚𝐦𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
RSM consulted Betfred on sports marketing partnerships in Colorado

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
...

𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐞𝐭𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
RSM supported SCCG in brokering the data partnership between LSports and the American Ultimate Disc League 

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰

𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐞𝐭𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
RSM supported SCCG in brokering the data partnership between LSports and the American Ultimate Disc League

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
...

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲
RSM secured KERV Interactive's ground-breaking partnership with Fanatics

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲
RSM secured KERV Interactive's ground-breaking partnership with Fanatics

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
...

𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐒𝐚𝐥𝐞𝐬 & 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧
RSM led GMR's acquisition of Rakuten's NBA and Golden State Warriors sponsorship activation projects

𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐒𝐚𝐥𝐞𝐬 & 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧
RSM led GMR's acquisition of Rakuten's NBA and Golden State Warriors sponsorship activation projects
...

Repost from @lab.2580
•
MLS ALL-STAR GAME 2021 🚁🇺🇸
#MLS #Soccer #football #ceremonies

Repost from @lab.2580

MLS ALL-STAR GAME 2021 🚁🇺🇸
#MLS #Soccer #football #ceremonies
...

Contact Riviera Sports Marketing

Phone: +1 646-831-1200

Email: bruce@rivierasportsmarketing.com

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