Helping brands and properties navigate the U.S. and European sports landscape to uncover valuable opportunities to grow their business.

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Monaco | Europe

New York City | USA


Bruce Bundrant founded RSM to help sports, entertainment and technology businesses to improve their revenue, market penetration, operational effectiveness and financial stability. Either individually or by partnering with other agencies, Bruce has generated $8M in revenue for RSM clients over the past three years.

Bruce specializes in:

– consulting international brands on their sports partnership marketing strategies and activations
helping sports, entertainment and technology businesses to attract new partners and improve commercial revenue
– advising investors on potential football club and motorsports team acquisitions
– helping professional sports organizations to find the right capital management and financial facility solutions


Consulted Betfred on marketing partnerships, leading to their first in the NFL with the Denver Broncos and their first in MLB with the Colorado Rockies
Introduced FanDuel to DC United, leading to their first partnership in MLS
Worked with Cantwe11 Marketing and the Bundesliga to build a fan engagement / bar program in the USA
Organized Sevilla FC’s summer 2019 tour of the USA
– On behalf of SCCG Management, facilitated the sports betting data partnership between LSports and the American Ultimate Disc League
– Brokered the full-service event production agreement between Select Artists Associates and Texas A&M University

About Bruce:

A creative, collaborative and steady leader, Bruce has built and coached high-performance internal Commercial and Marketing Teams, and sourced and managed external retained agencies for complex, high-profile sports organizations in three different countries.

He successfully led the commercial transformation of Liverpool Football Club, AS Monaco Football Club and the International Champions Cup. He’s represented and advised two leading global brands on their partnership marketing strategies and activations: SABMiller Brewing Company and Visa., Inc.

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Current Clients

Media & Resources

SCCG Management / LSports / AUDL Partnership

The agreement will also result in a joint development effort between LSports and UltiX

Select Artists Associates / Texas A&M Athletics Partnership

Partnership to bring live entertainment and production services to A&M venues

The Athletic | Article

‘They lost the Super League battle but they are winning the war’

NFL.com | Article

NFL Explained: Microsoft Surface Sideline Viewing System

The Athletic | Article

Scudamore joins Moneyball’s Beane in group aiming to buy Premier League club

Off The Pitch | Article

“Just because something works in America doesn’t mean it’s going to work in Europe”

Bruce Bundrant Joins SCCG Advisory Board

Bruce Bundrant to help SCCG clients to develop their sports marketing.

Riviera Sports Marketing Partners With SAA

Select Artists Associates (SAA) has hired Riviera Sports Marketing to lead new projects.

FC Dallas Hosts Sevilla FC in Summer Classic

Riviera Sports Marketing Helps Bring Sevilla, FC Dallas Together for July match.

Bruce Bundrant on “Coffee & Football” Podcast

Listen to Bruce Bundrant relive his past experiences in marketing and sponsorship.

Heineken Makes Push in North America

Forbes Feature | “How Heineken is Taking Over North American Soccer

Aux Frontières de la Ligue 1

Aux Frontières de la Ligue 1

Bruce Bundrant Featured in “ESPN” Story

ESPN Feature | “Meet the American trying to make AS Monaco into marketing gold”

Contact Details

Phone: +1 646-831-1200

Email: bruce@rivierasportsmarketing.com