UNCOVERING GROWTH OPPORTUNITIES IN SPORTS
Riviera Sports Marketing focuses on helping emerging and international brands and professional sports teams/leagues to find new sources of revenue, partners and customers.
WHAT WE DO
Sportsbook & Gaming Partnerships
Sports Betting Data Partnerships
Sponsorship Sales and Activation
Event Management & Live Music
International Soccer Exhibitions
Marketing and Advertising Technology
Bruce Bundrant founded RSM to help sports, entertainment and technology businesses to improve their revenue, market penetration, operational effectiveness and financial stability. Either individually or by partnering with other agencies, Bruce has generated $23M in revenue for RSM clients over the past three years.
Bruce specializes in:
– consulting international brands on their sports partnership marketing strategies and activations
– helping sports, entertainment and technology businesses to attract new partners and improve commercial revenue
– advising investors on potential football club acquisitions
About Bruce:
A creative, collaborative and steady leader, Bruce has built and coached high-performance internal Commercial and Marketing Teams, and sourced and managed external retained agencies for complex, high-profile sports organizations in three different countries.
He successfully led the commercial transformation of Liverpool Football Club, AS Monaco Football Club and the International Champions Cup. He’s represented and advised two leading global brands on their partnership marketing strategies and activations: SABMiller Brewing Company and Visa., Inc.
SOCIAL & RECENT NEWS
LFP - Ligue de Football Professionnel (French Ligue 1) has entrusted RSM partner, rEvolution to expand their fanbase in the USA!
This long-term partnership is particularly meaningful for me as, from my time leading AS Monaco, Ligue 1 holds a special place in my heart, and I'm certain more US soccer fans will feel the same!
https://www.revolutionworld.com/blog/the-french-professional-football-league-lfp-announces-plans-to-expand-marketing-efforts-of-ligue-1-uber-eats-in-the-u-s/
*link in highlights*
May 15
LFP - Ligue de Football Professionnel (French
Margaritaville joins RSM client Major League Pickleball as title sponsor branding the league as “MLP by Margaritaville.”
*link in highlights*
https://www.majorleaguepickleball.net/news/margaritaville-joins-mlp
@majorleaguepb @margaritaville
Dec 20
Margaritaville joins RSM client Major League
RSM client Major League Pickleball adds new Team Owner Tom Brady 
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I’m in! You guys ready for this? @majorleaguepb
@tombrady
Oct 12
RSM client Major League Pickleball adds new Team
RSM client @majorleaguepb adds new Team Owners, Tom Brady and Kim Clijsters
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BREAKING NEWS! We are excited to welcome our newest team owners, including @TomBrady and @Clijsterskim, to the @MajorLeaguePB family!
@majorleaguepb
#majorleaguepb #fastestgrowingsport #pickleball #pickleballislife #pickleballaddict #pickleballcentral #pickleballers #sports #nfl #tombrady #football #nflfootball #superbowl #patriots #sportsnews #tennis #tennisplayer #humpday #trending
Oct 12
RSM client @majorleaguepb adds new Team Owners,
RSM client MLP names new team ownership group
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BREAKING: LRMR Ventures, the family office of LeBron James and his business partner Maverick Carter, along with Draymond Green and Kevin Love’s investment firm, SC Holdings, are purchasing a Major League Pickleball team.
@majorleaguepb
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#pickleball #lebronjames #draymondgreen
Sep 28
RSM client MLP names new team ownership
RSM joins rEvolution's global network of agencies
RSM supports client Major League Pickleball
RSM develops strategic partnership for SCCG to leverage Hendrick Motorsports' data and content for deeper fan engagement.
May 25
RSM develops strategic partnership for SCCG to
RSM engaged as strategic advisor for RedKnot Communications to develop Major League Pickleball
May 18
RSM engaged as strategic advisor for RedKnot
𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐨𝐜𝐜𝐞𝐫 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧𝐬
RSM organized Sevilla FC's 2019 summer tour of the USA
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 30
𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐨𝐜𝐜𝐞𝐫
𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐋𝐢𝐯𝐞 𝐌𝐮𝐬𝐢𝐜
RSM led SAA's full-service production deal with Texas A&M University
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 30
𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐋𝐢𝐯𝐞
𝐒𝐩𝐨𝐫𝐭𝐬𝐛𝐨𝐨𝐤 & 𝐆𝐚𝐦𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
RSM consulted Betfred on sports marketing partnerships in Colorado
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 30
𝐒𝐩𝐨𝐫𝐭𝐬𝐛𝐨𝐨𝐤 & 𝐆𝐚𝐦𝐢𝐧𝐠
𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐞𝐭𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
RSM supported SCCG in brokering the data partnership between LSports and the American Ultimate Disc League
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 30
𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐞𝐭𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲
RSM secured KERV Interactive's ground-breaking partnership with Fanatics
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 30
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠
𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐒𝐚𝐥𝐞𝐬 & 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧
RSM led GMR's acquisition of Rakuten's NBA and Golden State Warriors sponsorship activation projects
Mar 23
𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐒𝐚𝐥𝐞𝐬 &
𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐨𝐜𝐜𝐞𝐫 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧𝐬
RSM organized Sevilla FC's 2019 summer tour of the USA
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 23
𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐨𝐜𝐜𝐞𝐫
𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐋𝐢𝐯𝐞 𝐌𝐮𝐬𝐢𝐜
RSM led SAA's full-service production deal with Texas A&M University
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 23
𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐋𝐢𝐯𝐞
𝐒𝐩𝐨𝐫𝐭𝐬𝐛𝐨𝐨𝐤 & 𝐆𝐚𝐦𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
RSM consulted Betfred on sports marketing partnerships in Colorado
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 23
𝐒𝐩𝐨𝐫𝐭𝐬𝐛𝐨𝐨𝐤 & 𝐆𝐚𝐦𝐢𝐧𝐠
𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐞𝐭𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬
RSM supported SCCG in brokering the data partnership between LSports and the American Ultimate Disc League
𝘍𝘰𝘳 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘱𝘭𝘦𝘢𝘴𝘦 𝘷𝘪𝘴𝘪𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰
Mar 22
𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐞𝐭𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚
Contact Riviera Sports Marketing
