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Helping brands and properties navigate the U.S. and European sports landscape to uncover valuable opportunities to grow their business.

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Monaco | Europe

New York City | USA


About Bruce Bundrant

Bruce specializes in:

– consulting international brands on their sports partnership marketing strategies and activations
– helping sports & entertainment properties attract new partners and improve commercial revenue
– advising investors on potential football club and motorsports team acquisitions

A creative, collaborative and steady leader, Bruce has built and coached high-performance internal Commercial and Marketing Teams, and sourced and managed external retained agencies for complex, high-profile sports organizations in three different countries.

He successfully led the commercial transformation of Liverpool Football Club, AS Monaco Football Club and the International Champions Cup.

And he’s represented and advised two leading global brands on their partnership marketing strategies and activations: SABMiller Brewing Company and Visa, Inc.

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Current Clients

Media & Resources

The Athletic | Article

Scudamore joins Moneyball’s Beane in group aiming to buy Premier League club

Off The Pitch | Article

“Just because something works in America doesn’t mean it’s going to work in Europe”

Bruce Bundrant Joins SCCG Advisory Board

Bruce Bundrant to help SCCG clients to develop their sports marketing.

Riviera Sports Marketing Partners With SAA

Select Artists Associates (SAA) has hired Riviera Sports Marketing to lead new projects.

FC Dallas Hosts Sevilla FC in Summer Classic

Riviera Sports Marketing Helps Bring Sevilla, FC Dallas Together for July match.

Bruce Bundrant on “Coffee & Football” Podcast

Listen to Bruce Bundrant relive his past experiences in marketing and sponsorship.

Heineken Makes Push in North America

Forbes Feature | “How Heineken is Taking Over North American Soccer

Aux Frontières de la Ligue 1

Aux Frontières de la Ligue 1

Bruce Bundrant Featured in “ESPN” Story

ESPN Feature | “Meet the American trying to make AS Monaco into marketing gold”

Contact Me Today

Phone: +1 646-831-1200

Email: bruce@rivierasportsmarketing.com