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Helping brands and properties navigate the U.S. and European sports landscape to uncover valuable opportunities to grow their business.

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Monaco | Europe

New York City | USA


Uncomplicated | Straight-forward | Professional | Useful

About Bruce Bundrant

Bruce specializes in:

– consulting international brands on their sports partnership marketing strategies and activations
– helping sports & entertainment properties acquire new partners
– advising investors on potential football club acquisitions

A collaborative and creative leader, Bruce has built and coached high-performance Commercial & Marketing Teams for sports organizations in three different countries to achieve over $500M in collective Commercial Revenue. 

Bruce successfully led the commercial transformation and triple-digit revenue growth at Liverpool Football Club, AS Monaco Football Club and the International Champions Cup. He’s also represented and advised two leading global brands on their partnership marketing strategies and activations: SABMiller Brewing Company and Visa, Inc.

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Current Clients

Media & Resources

FC Dallas Hosts Sevilla FC in Summer Classic

Riviera Sports Marketing Helps Bring Sevilla, FC Dallas Together for July match.

Bruce Bundrant on “Coffee & Football” Podcast

Listen to Bruce Bundrant relive his past experiences in marketing and sponsorship.

Heineken Makes Push in North America

Forbes Feature | “How Heineken is Taking Over North American Soccer

Aux Frontières de la Ligue 1

Aux Frontières de la Ligue 1

Bruce Bundrant Featured in “ESPN” Story

ESPN Feature | “Meet the American trying to make AS Monaco into marketing gold”

Contact Me Today

Phone: +1 646-831-1200

Email: bruce@rivierasportsmarketing.com