Helping brands and properties navigate the U.S. and European sports landscape to uncover valuable opportunities to grow their business.

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Monaco | Europe

New York City | USA


Bruce Bundrant founded RSM to help European and American sports & entertainment businesses to improve their market penetration, operational effectiveness, financial stability and commercial revenue generation. Individually or by partnering with other agencies over the past 3 years, Bruce has helped clients to generate $12M in revenue.

Bruce specializes in:

– consulting international brands on their sports partnership marketing strategies and activations
– helping sports & entertainment properties attract new partners and improve commercial revenue
– advising investors on potential football club and motorsports team acquisitions
– helping professional sports organizations to find the right capital management and financial facility solutions

Successes in 2020:

– Combined FanDuel with DC United resulting in their first MLS partnership
– Combined Betfred with the Denver Broncos resulting in their first NFL partnership
– Worked with Cantwe11 Marketing and the Bundesliga to build a fan engagement / bar program in the USA
– Organized five (5) international friendly games in the USA featuring Premier League and LaLiga clubs (cancelled due to Covid-19)

About Bruce:

A creative, collaborative and steady leader, Bruce has built and coached high-performance internal Commercial and Marketing Teams, and sourced and managed external retained agencies for complex, high-profile sports organizations in three different countries.

He successfully led the commercial transformation of Liverpool Football Club, AS Monaco Football Club and the International Champions Cup. He’s represented and advised two leading global brands on their partnership marketing strategies and activations: SABMiller Brewing Company and Visa., Inc.

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Current Clients

Media & Resources

The Athletic | Article

Scudamore joins Moneyball’s Beane in group aiming to buy Premier League club

Off The Pitch | Article

“Just because something works in America doesn’t mean it’s going to work in Europe”

Bruce Bundrant Joins SCCG Advisory Board

Bruce Bundrant to help SCCG clients to develop their sports marketing.

Riviera Sports Marketing Partners With SAA

Select Artists Associates (SAA) has hired Riviera Sports Marketing to lead new projects.

FC Dallas Hosts Sevilla FC in Summer Classic

Riviera Sports Marketing Helps Bring Sevilla, FC Dallas Together for July match.

Bruce Bundrant on “Coffee & Football” Podcast

Listen to Bruce Bundrant relive his past experiences in marketing and sponsorship.

Heineken Makes Push in North America

Forbes Feature | “How Heineken is Taking Over North American Soccer

Aux Frontières de la Ligue 1

Aux Frontières de la Ligue 1

Bruce Bundrant Featured in “ESPN” Story

ESPN Feature | “Meet the American trying to make AS Monaco into marketing gold”

Contact Details

Phone: +1 646-831-1200

Email: bruce@rivierasportsmarketing.com